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I confess. Before learning about SEO products and website marketing field, I considered that Google was great. I Googled everything from people, to visuals, to articles to weird objects and blindly trusted the results. Then I heard about SEO products and a separate field dedicated to promoting sites, and my beliefs changed. But even before my revelation, after doing some reflective reading, I got a feeling that search engines, Google included, know far from all, and divulge to the web community a tiny portion of that.

My search experiences soon convinced me that Flikr is a higher quality image data bank, that with the help of social bookmarking tools I can have great current events coverage without having to rummage through Google search findings (rummaging is more fitting than Google search), and people search is better handled by Facebook. It seems like whenever I search for weird objects on Google, the results are often inaccurate, to put it mildly. Try Googling for SEO tools and other SEO connected themes on Google and you are just about ready to surrender your self-control. I mean, come on, what’s the relationship between SEO applications and employment webpages or Web casinos? Fortunately, in my distress.

So when news of best seo tools software and the entire industry built around it came into my modest worldview, my suspicions about things landing on first page of Google increased manifold. Do they merit to show up on there and who is to blame, Google or webmasters using SEO applications. The ethical dilemma is huge. Do I stop using my SEO rank checker or do I stop using Google instead? I concluded that I can’t boycott Google just yet. At least not till the worthy rival enters the market. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep using my SEO software.

Frankly, SEO tools is the reason why folks like me get some visibility online. smart as they are, search engine web bots are unlikely to find some random dude and rank his site well. In this respect, I still am a strong advocate of SEO software and non-paid search. If it was all about the cash, the Fortune entities would demolish me before I knew it. And there are 1000 powerbrands on the Fortune list! But here is something else that irks me and other backlink checker users, I am confident. There are people who purchase SEO programs and use them to sell dresseson career sites and such. What we have is junk that not only exists on the net but is also well valued by search engines.

What is the public perspective on this? They Google SEO product reviews and will instead find disconnected content. They get disillusioned. So much for the “Internet equality”. Does this indicate that SEO program and service industry is bad? I don’t think so.

The unethical users of SEO tools have to stop bastardizing the Web but it’s like ordering hackers to stop hacking. The unfortunate side about it is that black hat SEOs are overusing the opportunity to be visible on the Internet that is given to the average dude like myself. For now we just have to treat them. One can only hope that Google will put more effort into finding the schemers abusing SEO apps, and if Google doesn’t, the big Google will.